Investor Presentaiton
Ferrero Group
Sustainability Report 2022
Packaging design and the circular economy
(continued)
Introduction
Our sustainability
progress
Our reporting
F
Educating consumers for a
successful transition to a
circular economy
Consumers play a key role in improving
circularity of packaging, so we:
1. strive to inform them about packaging
materials and how to sort them correctly
2. aim to play a relevant and educational role
in sharing knowledge and tools, so everyone
can contribute to the transition towards a
circular economy.
In this context, our end-use labels clearly
inform consumers about which material the
packaging is made of, so it can be easily
collected after use.
Digitalisation
Ferrero consumers can find sorting information
directly on our packaging or on our website.
We are carrying out Kinder QR code pilots in
Italy, France and Germany. Other Kinder
products will soon use QR codes for customers
to access specific sorting instructions
according to the local waste-management
system. We are always evaluating whether to
join similar existing projects in other regions.
Kinder QR code for
recycle info Kinder Chocolate
Engaging our employees
Ferrero employees are part of our
environmental commitment. Ferrero Germany
has developed a digital tool to communicate
information about its packaging and other
environmental commitments within the
company.
The content, easily available on a phone app,
reflects three key building blocks of Ferrero's
environmental commitment: packaging;
CO2 and climate; and waste and water
management. The tool provides our German
colleagues with compact, easy-to-understand
answers to ten central questions in each case.
It has been available to all Ferrero employees
in Germany since November 2022.
FERRERO
Verpackungen
CO₂ und Klima
Wasser- und
Abfallmanagement
Packaging materials we use
Our packaging portfolio contains many
different materials, as each material and each
packaging element has specific performance
and functions to fulfil.
Flexible plastic
Flexible films are among the best-performing
packaging materials for light weight and food
protection. We are proceeding with our plans
to design them to be recyclable according to
design-for-recycling guidelines, eliminating
non-recyclable material combinations and
problematic components, or considering the
use of paper-based materials, where these
offer better performance (less plastic use or
acceptance in the paper recycling stream).
Rigid plastic
We are working on specific opportunities
identified for each resin group: increasing the
recycled content in PET bottles, improving
recyclability as we move away from hard-to-
recycle resins to more recyclable alternatives,
replacing mixed plastics, and running sorting
tests to assess sorting of opaque and small
packaging, as well as the impacts of sleeves,
labels or adhesives. Also in this case, aligning
with design-for-recycling guidelines is always
a key enabler for the circularity of plastic
packaging.
Paper and board
We aim to maximise the use of recycled paper
wherever possible. For safety and quality
reasons, we adopt virgin-fibre materials for
primary packaging. Our sourcing strategy
ensures our virgin paper and cardboard comes
only from well-managed sources. Paper-based
packaging is increasingly used as an
alternative to existing packaging (such as
flexibles): we are considering the use of
paper-based packaging in place of plastic or
aluminium, where the paper-based options
offer reliable performance. Alignment with
design-for-recycling guidelines²¹ is always a
key enabler for the circularity of paper-based
packaging.
Glass
Glass jars and bottles are designed to be
circular. We work with suppliers to track the
amount of recycled glass yearly used in our
jars and bottles. On the basis of this data, we
can begin estimating the recycled content used
in our glass packaging, reaching 35%²² for
glass jars.
Metals
Metal packaging is typically the first material
fraction to be sorted for recycling, in the
so-called light fraction 23. For Estathe cans we
use aluminium that has very high recycling
rates and at the same time allows to use high
recycled content, supporting an overall
reduction of environmental impacts throughout
the value chain.
Others
This category includes various elements such
as wooden pallets, labels, composite material
packaging, and other items. For these
elements, we have specific projects to achieve
recyclability, reusability and compostability,
where relevant.
21. E.g. Golden Design Rules (from Consumer Goods Forum)
and guidelines developed by RecyClass, APR, CEFLEX,
4evergreen, where we are active contributors in
technical committees.
22. By weight.
23. Plastics, metals and drinking cartons.
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