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Channel wise product mix1 Channel category Product category ULIP FY2019 FY2020 FY2021 93.4% 86.8% 73.3% Non-linked savings 2.3% 3.3% 11.6% Bancassurance Annuity 0.5% 0.7% 4.3% Protection 3.9% 9.3% 10.9% Total 100.0% 100.0% 100.0% ULIP 75.3% 49.9% 33.3% Non-linked savings 18.4% 39.2% 57.0% Agency Annuity 0.1% 0.6% 2.1% Protection 6.2% 10.3% 7.7% Total 100.0% 100.0% 100.0% ULIP 79.3% 66.7% 61.4% Non-linked savings 6.7% 14.4% 21.2% Direct Annuity 4.9% 7.2% 7.8% Protection 9.0% 11.6% 9.6% Total 100.0% 100.0% 100.0% ULIP 28.3% 21.8% 13.1% Non-linked savings 49.9% 49.6% 70.5% Partnership distribution Annuity 0.0% 0.5% 2.9% Protection Total 21.9% 27.8% 13.5% 100.0% 100.0% 100.0% ICICI PRUDENTIAL LIFE INSURANCE 1. Retail Annualized Premium Equivalent (APE) Components may not add up to the totals due to rounding off 64

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