HARLEY-DAVIDSON STRATEGY

PILLAR 5: INTEGRATED CUSTOMER EXPERIENCE INVESTMENT IN OUR DEALERSHIP EXPERIENCE - NEARLY $2B expected investment by U.S. Dealers over the next 10 years to upgrade and modernize facilities - Modernized Dealer Facilities: Strengthen the representation of the Brand Welcome all riders and non-riders Provide digitally enabled integrated sales processes Build the Harley-Davidson Community Energize Riders Opportunity for Harley- Davidson and Dealers to invest in further optimizing network to drive desirability in key market while maintaining national coverage ABC CITY HARLEY-DAVIDSON = 37

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