R&D and Innovation in Energy Efficient Products
May 2020
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Competitive Strengths
Leading producer of white goods with >50% market share
Strength in Turkey
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Exclusive dealer network for Arçelik and Beko brands
Solid Presence in
Europe
Exclusive authorized after-sales service points, the widest network in Turkey
• Beko the second brand in Europe (up from 7th position in 2004)
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Arçelik the third largest white goods player in Europe
Arçelik A.Ş.
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Expansion into higher segment via Grundig brand in appliances
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Greenfield investment in Thailand
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Acquisition of Pakistan's leading brand Dawlance
International Growth
• JV with Voltas, a TATA Group Company, in India
Around 68% of sales from
international sales
Sales and marketing
organizations in 35 countries,
sales in 150+ countries
Opportunistic approach to seize
inorganic growth alternatives to
further boost global presence
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Leading R&D
Capabilities
Cost Competitiveness
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Acquisition of Singer Bangladesh
Manufacturing with its technology, no external licensing
• The only TR company repeatedly on the top 200 PCT applicants list of WIPO
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Strategy: delivering an innovative product pipeline with energy efficient products
Production in low cost regions which are in close proximity to key markets
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Manufacturing facilities are largest of their kind leading to economies of scale
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Flexible manufacturing to address different local needs efficiently
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