Agricultural Supply and Demand Outlook
Madhurmithas
The Uttar Pradesh Madhurmithas Brand added to the already
expanding portfolio of ODOP brands launched on 5th May, 2020
under the Scheme Formalisation of Micro food processing
Enterprises (PMFME) by Union Ministry of Food Processing
Industries. The Ministry has signed an agreement with NAFED
for developing 10 brands of selected 20 ODOPs under the
branding and marketing component of the PMFME scheme.
Brand - Madhumantra (Saharanpur, Uttar Pradesh, Product:
Multiflora Honey) was launched in January 2022. The Brand
Madhurmithas has introduced Jaggery Powder and has been
exclusively developed under the ODOP concept for the district
Muzaffarnagar, Uttar Pradesh. The product is a sweetener
without any chemicals and also healthier and more delicious
than sugar. The 500g standy zip pouch is resealable to allow
convenient & safe storage and is attractively priced at Rs. 80.
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