Investor Presentaiton

75 Defined Activities Ensure Success of New Ambition Program Revenue Contribution OPEX Contribution 10% Mobile data monetization 10% Outsourcing 10% > Procurement efficiency 30% > Focus on small and 10% > Customer service efficiency medium enterprises 15% > Administration efficiency Customer base optimization > Tariff and product 60% portfolio optimization > Cross- and up-selling > Customer life cycle management Reduction of complexity and process optimization CAPEX Contribution 20% 25% > Product portfolio reduction 80% 30% Optimization of marketing activities > SAC and SRC > Main brand in Austria D -30% of total NAP effects ~55% of total NAP effects > Life cycle management Selective CAPEX reductions > Demand and value driven infrastructure roll-out > Improved vendor terms > Cancelation of inefficient customer projects -15% of total NAP effects

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