Effective Investment Promotion Strategy

INVESTMENT STRATEGY TEMPLATE ■ Strategic objectives and goals 1 2 3 4 5 6 - These relate to the specific - - 7 objectives of investment promotion (which are part of the goals of the IPA) This could be related to raising overall FDI levels for the purpose of increasing competitiveness, creating employment, etc Quality versus Quantity? Benchmarking and image building strategy - - - Assess strengths and weaknesses of location vs. other locations Assess investor perceptions Launch information campaign to dispel negative image.... ...and/or improve positive image of the location 8 9 10 UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific

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