Omni-channel Growth and Financial Performance

Solid online growth with strong loyal customer base Continuous growth in online traffic (Web and mobile platforms) +47.4% 450.6 Sources: Company data detsky mir Strong loyal customer base (1) Active loyalty card holders, m 10.9 11.7 664.4 +22.5% 177.9 Q1'21 Q1'22 145.3 Loyalty card holders in total sales, % 85.9% 87.1% Q1'21 Q1'22 Loyalty card holders active online, % 37.2% 33.5% 2020 2021 Q1'21 Q1'22 Online Visitors (m) Q1'21 Q1'22 Notes: (1) Cardholders who made at least one purchase at Detsky Mir during the last 12 months are considered active. Online loyalty card holders who made at least one online purchase through the Company website or mobile application within the last 12 months are considered active cardholders 31

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