Investor Presentaiton
Personal Care (2/2): Strong performance in Hair Colour
•
Hair Colour witnessed strong growth driven by category uptick; 2-year CAGR in double digits
Godrej Expert Rich Crème continues to perform well with market share gains driven by strong marketing campaigns and influencer programmes
•
Initial response to Godrej Expert Rich Crème's new pricing at INR 15 is encouraging
Godrej expert
Rich Crème mini pack.
Now colour your hair
in just *15*
NEW
natural black 1.00
crème hair colour
Gory expert
rich
crème
long lasting colour 100% grey coverage
ultra soft deep shine no ammonia
NEW
15
Gory experti
natural brown 4.00
crème hair colour
mini
pack
10x
aloe vera'
15
mini,
pack
rich
crème
long lasting colour 100% grey coverage
ultra soft deep shine | no ammonia
10x
aloe veraView entire presentation