Investor Presentation April 2022
FUN HAVER
MBRP
OTELLA
FUN-HAVER
Holley's Growth Story Is Only Ramping Up
Growing Wallet Share with Automotive Fanatics
The aftermarket enthusiast demographic skews young, affluent, and sees part purchases as a recurring investment
Bringing New Products & Categories To The "Holley Tribe"
With over 120 years of history, Holley enthusiasts continue to purchase new products and categories
Investing in the Future of Performance EV
A deep understanding of enthusiasts' preferences and demonstrated product development expertise means growing EV
penetration presents new, exciting opportunities
Leveraging DTC Platform To Engage Enthusiasts
We have pole-position in ramping sales and content creation as performance aftermarket eCommerce has accelerated;
We expect to continue that growth in our high-margin, frequent-touchpoint channel
Continuing to Build our Stable of Iconic Brands
We are a proven integrator with dozens of additional identified targets representing new product categories,
consolidation plays, and opportunities to gain wallet share within our enthusiast communities
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