Insurance Market Analysis

% of households produc- tive micro- credit: 1m Strategy Potential MI target market Bolsa: 19% of hhs 45m bank accounts/ people credit cards E: 14% With electricity: 98% of households (hhs) Cell phones: >70% of hhs Employed in formal sector: 62% of labour force insurance: 40m+ [informal insurance: 20m+ microcredit: 21m 1 MS I CD: 70% Income 2 MS 3 MS AB: 16%

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