Max India Limited Financial Overview
3
MAX
Max Life continues to maintain top quartile performance
amongst top private insurers on agency efficiency parameters
Average Agent Productivity
In Rs. 000's per month
Average Branch Productivity
In Rs. Lakhs per month
MAX
LIFE
INSURANCE
SBI Life
11.0
13.8
12.3
Max Life
11.4
6.6
HDFC Life
5.6
7.3
8.2
Reliance
7.4
7.4
Life
5.6
6.7
4.7
ICICI Pru
4.9
5.0
7.1
Birla Sunlife
3.8
6.2
Apr-Dec'13
Apr-Dec'14
Note: Agency productivity calculated using FYP (100% SP)
SOURCE: Market Intelligence & Internal Estimates | Public Disclosures
16.2
16.2
Industry
Performance
25.3
25.7
Majority of the insurers are known
to have increased focus on
productivity solutions as industry
attractiveness has reduced due to
agent give-get ratio declining
13.8
15.7
Max Life's
Performance
Continues to lead in the productivity
parameters (both agent productivity
and branch productivity)
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