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Investor Presentation

INSPIRATO 3. Unit Economics Rapid payback periods validate sales and marketing spend Pass Indicative Monthly Subscription Contribution Margin¹: ~40% B Payback Period-Month-to-Month: 3 months Payback Period- Pre-Paying: 6 months Club Indicative Monthly Subscription Contribution Margin': ~67% B B Payback Period- Month-to-Month: 12 months Payback Period- Pre-Paying: 14 months (5,350) +2,500 +1,000 +1,000 +1,000 +1,000 +1,000 +1,000 (5,350) +400 +400 +600 +400 +400 B +400 +400 +400 +400 CAC³ M1 M2 M3 M4 M5 M6 CAC³ M1 M2 M3 M4 // M11 M12 M13 M14 Customer Acquisition Cost (CAC)³ ($) Enrollment Fee (Assumes 100% Margin Contribution) ($) Monthly Subscription (5) Source: Company financial model Notes: 1. Inspirato calculates indicative monthly subscription contribution margin as the weighted average margin of dues, residence, hotel and idle activities which are fully burdened for both COGS and OpEx expenses associated with delivering of these activities. For the avoidance of doubt, these indicative margins do not include overhead costs and certain operating costs unassociated with delivering of these streams of revenue. Actual monthly subscription contribution margin for these revenue streams have historically varied greatly from month to month depending on the activity usage of the passholder. Indicative monthly subscription contribution margin is included for illustrative purposes only. Monthly subscription contribution margin takes into consideration direct contribution associated with each subscription and utilization mix of activities for each subscriber 2. Payback period shown is based on the revenue recognition schedule rather than cash flow; current assumed margins for illustrative purposes based on management estimates 3. Customer Acquisition Cost (CAC) is calculated as total customer acquisition spend divided by customers acquired for a given period CONFIDENTIAL 28
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