Purple Revenue Growth Strategy

2. We will anchor our physical retail ecosystem on 200+ owned showrooms across the US 2020 US retail footprint across peer set, # Projected footprint trend 605 2025 Purple target show- room count 200+ 25 25 63 60 125 81 271 191 202 purple Purple showroom economics <15 months Payback period ~$600k Avg. showroom capital cost $100- 300K Annual rent 2,000- 3,000 Square feet Casper sleep number TEMPUR-PEDIC WARBY PARKER PELOTON Apple POTTERY WILLIAMS BARN SONOMA ~$2M Planned avg. sales per door¹ Mattress Peers DTC Peers Furniture Peers 1. Company estimates for target showroom locations, based on performance to date (limited actuals due to 2020 shutdowns) >50% Planned avg. gross margin

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