Investor Presentaiton
3
Well-Defined Four-Pillar Growth Strategy
(cont'd)
B...Resulting in Exponential Growth Across All Key Metrics
Accelerated Online Revenue Growth
(RUB bn) 1,2
0.2%
0.5%
0.6%
1.0%
CAGR 2011-2017 of 121%
2.1%
In Jan-Feb-183 (6.3%)
3.5%
4.8%
Upgraded "In-store
asi
Launched
In-store pickup
2,8
Launched
Online
1,3
0,04
0,1
0,2
0,4
2011
2012
2013
2014
2015
2016
■ Online Revenue
Online as a % of Total Revenue
Continuous growth in traffic and in particular improving
conversion...
0.8%
Company data
63,4
2015
0,5
1.2%
1.8%
133,4
97,2
2016
pickup
4,6
2017
2,4
1,1
■Online visitors, m ■Online orders, m
2017
Conversion rate, %
DETSKY MIR
RETAIL
CHAIN
Russian Top-5 Online Children's Goods Stores
(Online Sales Volume in 2017, RUB bn, incl. VAT)
DETSKY MIR
Mamsy
ozon.ru
Дочки-
Сыночки
2,7
2,6
2,4
myToys
2,3
TOY.RU
2,0
акушерство
1,9
1) кораблик
1,8
BABADŮ
1,6
Market Share (%)
Source: Ipsos Comcon, Datainsight
5,1
driven by the increasing share of regional sales
(value of online orders)
000000006
13,9%
13,8%
10,0%
29,1%
39,6%
35,0%
60,8%
51,1%
46,6%
2015
■Other regions
2016
2017
■Moscow
■Saint-Petersburg
1 The Group's consolidated financial statements for 2011-2013 under US GAAP, 2014-2017 under IFRS. For the line items and the years presented, there was no difference between the calculation of numbers or presentation under
US GAAP and IFRS
2 Including in-store pickup
3 Based on preliminarily Detsky Mir sales in Russia
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