Economic Backdrop and Financial Performance Objectives
Personal & Commercial Banking
Strategic Priorities - Building A Digitally-Enabled Relationship Bank™
Accelerate Client
Growth and Deepen
Relationships
Transform sales, advice
and service, while
digitizing to unlock
productivity
Build Sustainable
Communities
Attract, grow, and retain
future-ready talent
Recent Awards
CIAL SERVICE
FINANCARE
Ipsos
EXCELLENCE
■
■ Grow commercial market share through delivering world-class capabilities to business clients
■ Grow personal market share and deepen relationships through expansion of Avion Rewards program,
expanding access to all Canadians regardless of where they bank or shop
■ Continue to increase client acquisitions including key segments: such as youth and young adults,
newcomers, business owners, healthcare professionals, retirees, and High Net Worth clients
■ Continue to deliver leading digital capabilities and functionality through our award-winning mobile app
■ Create partnerships to innovate, making it easier to bank with RBC
Change or eliminate products and processes that do not add economic or client value
■ Contribute to EV market expansion through launch of RBC EV cost calculator and established exclusive
relationships with two EV manufacturers
■ Continued support to key client segments, including the path to prosperity of Black Entrepreneurs
Invested in future skills development, elevating performance and fostering a culture of inclusive leadership
Helped employees achieve their work and life goals and supported health and wellbeing
BOREALIS AI
NOMI Forecast:
Leveraging Artificial
Intelligence for
forecasting and personal
financial management.
J.D. POWER
Ex
CSI
RBC maintained #1 position; for the
third consecutive year, RBC was
the big 5 leader sweeping all 11
award categories and awarded solo
wins in 5 of 11 categories (1)
AVION
REWARD S™
"International Loyalty Program of
the Year" and "Best
Loyalty/Benefits in a Financial
Product" for Avion Rewards (2)
Digital Banker Digital CX Awards,
recognizing pioneering innovation
in Digital Customer Experience in
Financial Services ecosystem:
"Best Use of Al for Customer
Experience" for NOMI Forecast (3)
RBC #1 in Customer Satisfaction
for Retail Banking Advice, 2023 (4)
(1) Ipsos, 2023. (2) ILA, 2023 (3) Digital Banker Digital CX Awards 2023 (4) JD Power, 2023.
14 | BUSINESS SEGMENTS
RBCView entire presentation