Investor Presentaiton
Others
(¥billion)
4,000
3,439.0
3,563.0
187.0
231.0
165.5
1980
1985
221.9
210.0
Vegetable
140.0
Pioneering of Pioneering of
146.8
138.0
178.0 178.0
3,000
Canned
Canned
145.6
141.0
244.0
Oolong Tea
Green Tea
292.3
157.0
152.0
207.0
Sports Drink
207.0
3,000
260.1
305.0
193.0 185.0
230.0
230.0
Fruit
312.2
224.0 221.0
2,000
321.0
447.4
934.0
267.0
292.0
Mineral Water
210.2
256.0 261.0
97.7
1,000
643.4 720.0
784.0
Carbonated
2,000
648.9
735.0 747.0
754.0
718.2
Soft Drink Market in Japan
Soft Drink Market Trends
(¥ billion)
4,000
Carbonated.
Coffee has become popular
Create a Unsweetened
RTD Tea Market
クーロン
Tea ⚫ Unsweetened beverages has
become popular
Results 2022 year
PITO EN
We Love Nature
Others
Vegetable
Sports Drink
YoY +3.6%
Mineral Water
Carbonated
+ 10 %
7 %
+ 12 %
+12%
+ 1 %
Coffee
+ 0 %
Tea Total
+
3 %
of which Green Tea
+
2 %
of which Other Teas
+
4 %
0
2021
2022
952.4
720.3
942.0
833.0
922.3
805.0 805.0
809.0
Coffee
Forecast 2023 year Est.
YoY +3.8%
1,000
843.5
699.3
659.0
597.2
(796.4)
(604.4) 579.3
519.2
(885.0) (873.0) (877.0) (890.0) (920.0)
510.0 458.0 459.0 464.0 485.0
(956.0)
499.0
(¥ billion)
4,000
(Tea total)
Other Tea
3,563.0
3,700.0
Others
+
3,000
330.0
375.0
415.0 418.0 426.0 435.0
457.0
Green Tea
172.0
0
1980 1985
217.1
85.2
1990 1995 2000 2010 2015
2020 2021 2022
2023
Est.
2,000
Total
2,707 3,100 3,540
Trends in Unsweetened Beverages Market
3.607 3,678
3,425 3,439 3,563
3,700 (¥billion)
1,000
53%
54%
60%
45%
39%
31%
Vegetable
Sports Drink
Mineral Water
Carbonated
Coffee
Tea Total
+
of which Green Tea +
of which Other Teas
-
+
+
+
+
+
34
+
+
%
10 %
4 %
5200+
do do do
%
%
40%
25%
55%
+
53
do do
4
%
%
%
di do
%
12%
20%
1% 2%
0
2022
2023
Est.
0%
Copyright (C) All Rights Reserved. ITO EN, LTD.
Unsweetened beverages continue to grow as a percentage of total sales.
More than half of all domestic beverages are unsweetened.
Source: ITO ENView entire presentation