Investor Presentaiton
Pan India Distribution Network
Largest distribution network* amongst key peers lends a strong advantage for Flair in the industry
GROWTH IN DOMESTIC DISTRIBUTION NETWORK
Wholesaler/Retailer count (lacs)
3.15
2.35
1.80
FY 2021
FY 2022
FY 2023
+75%
Dealer/Distributor count
7,754
7,307
+38%
5,638
FY 2021
FY 2022
FY 2023
For sales and distribution in India, the company relies on a multi-tiered network comprising super-stockists,
distributors, direct dealers, wholesalers and retailers. For exports, Flair engages with third-party distributors on a
country-wise or region-wise basis. The company also operates an in-house super-stockist for the Mumbai region
operated by the Flair Sporty division of the company. The marketing and brand-building initiatives have a 2-fold aim of
reaching consumers as well as their distribution partners.
~25 years average
Relationship with top 5
super-stockists
Distribution Network by numbers (as of 31st December 2023)
Retail presence
In 2,424 cities, towns
and villages in India
156
Super-stockists in India
(including sporty division)
942
Team strength in S&M
division
*Source: CRISIL Industry report
West
16.2%
ZONE WISE SALES (9M FY24)
North
34.2%
South
33.6%
Flair
East
16.0%
21
21View entire presentation