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Investor Presentaiton

Top Management Compensation Structure Overview Annual Compensation Structure DETSKY MIR RETAIL CHAIN Fixed CEO <<CEO-1>> 50% 50% - 80% Department Heads 70% - 85% Total 50% 20% - 50% 15% - 30% Variable incl. Financial¹ 25% 6% -17% 3% -9% Incl. Functional² 25% 14% -33% 10.5% -21% Last LTI Programme New Equity-Based Compensation Programme Pre-IPO liquidity event ■2015 award - triggered by RCIF transaction; %-based payment linked to valuation increase ■ Vesting at liquidity event; payable over 3 years (last tranche to be paid in June 2017) ■ Accruals and payments fully disclosed in IFRS accounts At IPO ■%-based payment linked to valuation increase at IPO ■ Amount calculated as 3% from the differential between new liquidity event (i.e. IPO) price and RCIF price in 2015 ■50%/50% cash and share based payments (via purchases of shares in the open market) After IPO ■ Approved by the Board of Directors in August 2017 ■ Covers the 3-year period to February 2020, the third anniversary of the Company's IPO, senior management in continuing employment by the Company as of that anniversary will be eligible for share grants from a share pool equivalent in value to up to 2% of the increase in the Company's stock market value (including dividend payments) over the period. ■The LTIP also provides for cash payments expected to total around RUB 500 million (plus any social taxes); of this amount, around RUB 250 million was paid in January 2018, while payment of the balance remains approved by BoD and will be paid on the first workday of January 2019 Incentive programme to cement management long-term focus on shareholder value creation 1 Financial KPIs - EBITDA, net income, revenues 2 Functional KPIs - specific operational KPIs, individual for each role 28
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