GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function
Generally
GAP Accepted Practices
USC Annenberg
The Benefits of a Culture of Integration/Coordination
7
6
5.99
6
5.73
5.78
5.64
5
LO
4
33
3
2
1
4.68
5.63
5.29
4.47
Organizations where there is a
Culture of Integration and
Coordination are much more likely
to score high on internal success
factors, suggesting that the
function has a more valued role
internally.
BUT, such integrated organizations
are no more likely than
unintegrated to score high on
external success factors,
suggesting that such integration
does not, in itself, make a
difference re. reputation, etc.
3.86
■Unintegrated department
0
Good external
reputation
Successful
Recommendations
taken seriously
Role in strategic
planning
Contributes to
financial success
■Integrated department
Strategic Communication and Public Relations CenterView entire presentation