Investor Presentaiton

Consistent improvement in key metrics Order to Unique Visitor Conversion* 3.2% 2.9% 2.5% 2.3% 2.3% Q3FY23 Q4FY23 Q1FY24 Q2FY24 Q3FY24 Improved revenue share from existing customers GMV Contribution Marketing expenses (As % of NSV) 28.6% 27.3% 27.9% Contribution margin (As % of NSV) 2.6% 2.7% 24.9% 49% 46% 44% 23.9% 40% 38% Q3FY23 Q3FY23 Q4FY23 Q1FY24 Q2FY24 Q3FY24 Q4FY23 Q1FY24 Q2FY24 Q3FY24 Platform strength and high retention * For NykaaFashion.com improvement in marketing 0.9% 6.0% 4.7% Q3FY23 Q4FY23 Q1FY24 Q2FY24 Q3FY24 Delivering improvement in profitability 15

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