Cloud Kitchen Scalability and Profitability

Underlying Magic | Kitchen as a Service Cloud kitchen margins are 7X better at 1/13 the cost 30 100 Traditional 20 80 35 30 Food US$ 275,000 Labor 60 60 Rent & Overhead Expenses 30-40/99-132 m² Total space 30 10 Delivery Commission Profit High-up to 15 employees Labor costs 40 10 Up to 26 weeks Time to launch 20 20 30 Small 3-9% 30 Margins Upfront investment 3 SQUARE US$ 20,000 4-8/13.2-26.4 m² Low less than 4 employees 3 weeks Healthy 15-25% 0 Traditional restaurant Cloud kitchen delivery delivery High Overall Business Risk Low *Labor, rent, overhead, expenses considered shared costs when a delivery occurs at a traditional restaurant Contains confidential, proprietary & privileged information DO NOT DISTRIBUTE 3 6

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