Enhancing Market Position in EV Market
China Market
Industry Demand
(Thousand units)
24,140
YoY -12.4%
23,016
20,804
14,786
12,948
2017
2018
2019
9M 2019
9M 2020
Hyundai Sales (Wholesales)
M/S
3.3%
3.4%
3.1%
3.0%
785
790
650
443
(Thousand units)
2.3%
YoY -32,5%
China Strategy
Successful
new car launch
Long-term roadmap
for sustainable growth
Recover sales and M/S
• Improve profitability &
dealer competitiveness
New Model Line-up
Newly Launched
. Focus on EV & Genesis
• Optimize capacity &
dealer network
Sedan
300
伊特
2017
2018
2019
9M 2019
9M 2020
SUV
1314 4321
Sales by Model
(Thousand units)
Elantra
Palisade*
2020-2021
Palisade*
Mistra La Festa F/L
ix35 F/L Tucson New MPV
18.8%
22.9%
10.6% 11.4% 5.4% 6.4%
350 (9M 2019)
China Strategic Models (50%-60%)
EV
20.2% 15.1% 9.3% 13.5% 8.3% 5.9%
235 (9M 2020)
Mistra EV
La Festa EV
IONIQ 5
Elantra ■ix35
(C2-Sedan) (SUB-C)
La Festa
(C2)
Celesta
(C2)
ix25 Mistra
(SUB-B) (D-Sedan)
Others
16
* Palisade will be imported from Korea
. Launch schedule is subject to change
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