Insurance Market Analysis
Demand insights
Insurance awareness & perceptions:
☐ Yet not only for the rich
□ Value for money, especially if benefits are
tangible
☐ Funeral assistance
☐ Food baskets
☐ Health plans in high demand, but
expensive
Medicine discounts valued as
alternative
☐ Extended warranties
Relatively high persistency
"It's not just for the rich. But first we
need to sort out our expenses. Once
we have managed that, it will be easier
to start thinking about life insurance, for
example."
"It's cheap, only 17 reais per month for
10 people... the salesmen come home,
chat with you, show you that it is
worthwhile... and then they take care
of everything very well, the coffin, the
wake, the flowers for the hearse,
coffee, tea, biscuits. You don't have to
worry about anything."
"The insurance offered by Coelce is
very good. It covers fire, life,
unemployment, the basic food basket,
and even discounts for medicines
bought at pharmacies."
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