India ki Puraani Aadat
Reimagining attributes for business in a post Covid world
IMPACT
INITIATIVES
KRBLLimited
WORLD'S LARGEST RICE MILLERS
& BASMATI RICE EXPORTERS
130-Year
old legacy
Continued to witness logistical challenges due to
prolonged lockdown; this has started easing off
from June 1st, 2020, in a phased manner
Supply chain impact due to congestion at port and
constrained manpower availability affected the
export momentum; this has started normalising
Restrictions on restaurant dine-in and softness in
hospitality sector significantly impacted HoReCa
sales traction
Sales momentum of lower priced products sharply
increased during the quarter vis-à-vis higher priced
products, thereby impacting the realisation mix in
the domestic market
As a responsible
packaged food
Company, KRBL has
undertaken all the
precautions/ steps
against the spread of
COVID-19 through
expertise.
Being in essential
services category, the
Company was able to
run all its plants at
stable utilisation levels
post obtaining requisite
permissions
Implemented business continuity program to ensure
limited impact on business operations and seamless
transition to work remotely
Followed stringent hygiene protocols at all facilities and
ensured that workforce upholds highest standards of
hygiene
Launched multi-media digital campaign: 'India Gate
India ki Puraani Aadat' to further strengthen the brand
loyalty and celebrate culture of India
Built-up adequate inventories of multiple product
categories to cater the increased demand
Collaborated with Zomato & Swiggy, and various other
food tech companies for doorstep delivery of products
to further strengthening the e-commerce reach
India ki Puraani Aadat
#StayHomeStay Safe
17
INDIA
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