Investor Presentaiton
2
Message from Management
Management philosophy
To prosper together with the region
To satisfy all of our customers
To provide our staff with stability and opportunities
What Yamagata Bank is aiming for
I am grateful for the continuous patronage of our
customers towards Yamagata Bank from the bottom of
my heart.
The economy of Japan during the fiscal year ended
March 2014 generally recovered due to Abenomics,
which focuses on monetary and fiscal policy and
improved the economy and, in the latter half of the year,
rush demand before the increase in the consumption
tax rate, which significantly facilitated efforts to pull out
of deflation.
Public investment increased in general due to recon-
struction projects and the economic measures, and
housing investment rose because of reasons such as
construction of houses earlier than planned to beat the
upcoming increase in the consumption tax rate.
Personal consumption stopped falling and remained
stable because of moderate improvements in employ-
ment and income conditions, and of last-minute
purchases made before the increase in the consumption
tax rate. These circumstances stimulated corporate
production activities and investment in plant and equip-
ment made a modest recovery against the background
of improvement of corporate performance. Improve-
ments in export conditions due to the depreciation of
the yen helped exports to rise, but later in the year,
instability in the emerging economies and other factors
tended to slow this increase somewhat.
Considering the economy of Yamagata Prefecture, in
which our business is based, corporate production
activities were depressed in the first half of the fiscal
year. But it gradually recovered.
The corporate production activities such as production
in the electronics-related business, which is the major
industry in the prefecture, remained low to the extent
that some companies laid off staff in the first half of the
fiscal year. But in the latter half of the fiscal year, the
production improved with the recovery in the domestic
economy. Personal consumption was strong, as the
after-effects of the particularly high consumption
following the Great East Japan Earthquake disaster
ended and because of hurried buying before the rise in
the consumption tax rate. Also, housing investment
increased in general, and the public investment was
much larger than that of the previous year due to an
increase in orders for construction work from national
and local government. Under these circumstances, the
business confidence of companies improved and invest-
ment in plant and equipment recovered at a low level.
During the year, employment picture saw a strong
improvement as a result of the continuous work offers in
a diverse range of businesses.
Under the circumstances as stated above, Yamagata
Bank carry out our 17th long-term management plan,
called the "Yamagin Innovation Plan II" (fiscal 2012-
2014). In accordance with this management plan and
with the understanding that Yamagata Bank will not
have any growth without the vitalization of the regional
economy, we are endeavoring to further enhance our
region-oriented banking. Based on the plan, we will
make our best efforts to assist in raising regional vitality
by supporting customers in creating added value and by
making contributions to materialize a sustainable
regional economy and society.
We would be most grateful if you could continue to
extend your support and lasting patronage.
Aiming to be a bank that is absolutely necessary
for Yamagata with an overwhelming presence
and trustworthiness.
The management philosophy of Yamagata Bank, which
has been maintained throughout the long history of the
Bank, is based on three aspects, namely the region, our
customers and our employees, and has the common
ideal as that of the corporate social responsibility of the
modern management. Therefore, we have set the
management philosophy as our corporate social respon-
sibility charter, and we consider that meeting our
corporate social responsibility is the management of the
Bank.
The 17th long-term management plan, "Yamagin Innova-
tion Plan II", which began in April 2012, is aimed at
raising our corporate value through further enhancement of
region-oriented banking, by considering our corporate
social responsibility as a regional bank based on the three
aspects. The major target of the plan is structural reform
to become a bank that is absolutely necessary for
Yamagata with an overwhelming presence and trustworthi-
ness, in other words an enterprise that materializes
vitalization in the region.
All of the managers and staff of Yamagata Bank will
unite and strive to meet the targets in the plan.
CSR charters
The management philosophy of Yamagata Bank, which
the bank has respected throughout its long history, also
applies to CSR management in the current times. Under
the 17th long-term management plan, various business
problems will be solved by regarding the management
philosophy as CSR charters.
To prosper together with the region
From the aspect of the economy and social contribu-
tions (the meaning of our existence)
Regional banks share a common destiny with their
home region. They bear a responsibility to contribute
to the growth of the economy of their region, which is
permanent, regardless of the flow of the times. Today,
the roles of regional banks are expanding, not only in
financial aspects, but also in social aspects.
To satisfy all of our customers
From the aspect of our customers (customer satisfaction)
The lifestyles of our customers are diversifying, which
means that the requirements of each customer differ.
We endeavor to raise our ability each and every day to
solve customers' problems so that they will use our
services for a long time.
To provide our staff with stability and
opportunities
-
From the aspect of our employees (employee satisfaction)
The satisfaction of our employees who serve our
customers is vital to deliver good services to
customers. Yamagata Bank is managed in a way
whereby the employees are proud of working at the bank,
are eager to complete their tasks and feel enthusiastic.
Basic concept of the 17th long-term manage-
ment plan
1.To swiftly meet targets to raise adaptability to the
changes in conditions considering the next decade.
2.To contribute to sustainable growth and the devel-
opment of the region and our customers on the
understanding that the region and Yamagata Bank
share a common destiny; and to further enhance
region-oriented banking in order to maintain and
expand the foundations of our earnings and to raise
our corporate value.
Basic policies in three years (fiscal 2012-2014)
1.We make the utmost efforts to solve the problems
of our customers actively and swiftly by using the
advantage of our comprehensive finical informa-
tion service.
2.We provide financial products and services of
high added-value to satisfy every customers, so
that they will keep using our bank continually
and permanently.
3.As the core of innovation of Yamagata Prefec-
ture, we contribute to the regional sustainable
development.
Six reconstruction in progress
1.Procurement and investment
2.Operation
3.Profit making structure
4.Human resource development
5.Services reform
6.Consciousness and conduct
Outline of major targets
1.To raise earnings capacity
(1)To strengthen the foundations of our earnings
by building business relationships that are
sustainable and materialize development
(reform of the profit-making framework)
We aim to have business with customers that is
sustainable and materializes development; in other
words, life-long business for personal customers
and permanent business for corporate customers.
We will respond to the diverse requirements of
customers by offering solutions, and contribute to
the growth and development of the region and of
our customers by working together to find solutions.
(2)To improve both the quality and quantity of
earnings by changing business models (reform
of procurement and investment, and a profit-
making framework)
We will change the way that we operate our
financing, and lend funds to foster companies
and markets, by taking risks proactively.
2.To strengthen business foundations
Reform of human resource development, way of
thinking, deed, services and operations
We will realize sustainable growth by strengthening
business management and staff training, which are
the foundations of business.
3.To generate the value of the region
The Bank will make our best efforts to assist in
raising regional vitality by supporting customers
in creating added value and by making contribu-
tions to materialize a sustainable regional
economy and society.
K. He
Kichishige Hasegawa
President
3View entire presentation