HT Media Investment Proposition

Traction building up across the stations of launch for Fever.. Market Share in Delhi - FY 08 27.1 26.3 25 20 15 11.2 10.9 10 8.8 7.8 8.8 86 9.6 10.2 6.7 8.4 7.4 4.3.4 3.7 3.5 ■ Focused approach in Delhi has yielded results ■ Maintaining number 2 position in Delhi (largest Ad market for Radio industry) Building up loyal listenership base steadily across other stations of launch Mumbai (Launch: Jan 07) Mirchi Fever One Red City Big Hit Meow Mar 07) Q3 ■Q4* Source: RAM - All people 12+, Q4 data till 14th February'09 Bangalore (Launch: Kolkata (Launch: Jan 08) II HT Media 23

View entire presentation