Wix Results Presentation Deck
Increasing Revenue Retention
Annual Net Revenue Retention Rate
2016
2010 & Prior
2011
2017
2012
2013
2014
2018
■2015
2016
2019
2017
2018
2020
2019
2020
+113%
Net Revenue
Retention
Cohort revenue retention
bolstered by compounding growth
from online commerce users
Note: We calculate our Annual Net Revenue Retention Rate at the end of a base year (e.g., Dec 31, 2020), by identifying all of the registered users on our platform as of the end of the prior year (e.g., Dec 31, 2019) and then dividing
the total revenue generated by that cohort of registered users at the end of the base year by the total revenue generated by same cohorts of registered users at the end of the prior year. The quotient obtained from this
calculation is the Annual Net Revenue Retention Rate. The Annual Net Revenue Retention Rate excludes revenue from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions.
WIX
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