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Investor Presentaiton

10 Huge Operating Leverage From Acquired Base FY22 Cohort: Revenue / CoA Representation Estimated 3 Year Behaviour Based On Latest Actual Revenue Progression (Mn) Year 1-A Year 2-E Year 3-E 3 Year Aggregate 3 Yr Rev./ CoA Total Net Revenue 9,617 8,142 7,702 25,462 % of Year 1 Revenue 85% 80% Cost of Acquisition (COA) 3,226 0 0 3,226 7.9 x Cohort longevity is beyond 3 years, akin to an annuity type business model Direct Cost 1,015 599 622 2,236 Total Cost 4,240 599 622 5,462 Contribution Margin 5,376 7,543 7,080 20,000 Contribution Margin (%) 55.9% 92.6% 91.9% 78.5% 3.0 x 5.5 x 7.9 x • Great Place A AngelOne To Work Certified Acquired clients are profitable from Year 1, indicating robustness of our digital business model Year 2 onwards, contribution margin is 90%+ 3-Year Revenue / CoA for clients acquired in FY22 remains robust at 7.9x Revenue / CoA will expand further as clients continue contributing revenues in subsequent years Benefits of multi-products in Super-App to further enhance the lifetime value of every cohort 1st Year (A) 2nd Year (E) 3rd Year (E) Cumulative Revenue / CoA 4th Year (E) 5th Year and Beyond (E) Long lifetime value and low cost to serve in subsequent years, makes the business highly profitable Year 2 onwards are management estimates basis historical trends taken of clients who have completed Year 2 and beyond PE2023-PB224
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