PwC MSME Survey 2020

Case study: DO.II Designs Limited (1/2) Ifeyinwa Ighodalo DO.Il Designs Ltd. Overview of Business Historical background: I started business with the founding of Design Options Ltd in 1987, an indigenous furniture manufacturing company. Twenty five years later, the company was reinvented and re-branded as DO.II Designs Ltd. Other Information: I have flair for creativity and longstanding passion for beautiful interiors, which is what inspired me to start my business, it is the force that drives me, and that has kept me going over the years. I discovered a gap in the market for aesthetically appealing and high-quality furniture produced to global standards. Products & Services: We are a Nigerian based interior solutions, furniture manufacturing and retail company. We provide exquisite Furniture, Project Management, Space Planning and Complete Interior Design Services and Solutions for the corporate, hospitality and residential markets. Other Information: We are a one-stop shop for all your space design and interior needs. Journey so far Size of the business: In 2012, following the reorganization and rebranding, DO.II DESIGNS commenced operations in our 1,500-square metre factory located at Ojota, Lagos. In February 2013, we resumed operations at the 400-square metre showroom in which Design Options previously operated. We opened our Flagship Store, The DO.II Place, 7 years later in April 2019, a 1,30- square metre, four-storey building strategically located on the leading commercial high street in Victoria Island, Lagos. The showroom is spacious, well-lit, filled with furniture and accessories and arranged in a way that inspires the clients on how the pieces can be combined and replicated in their homes. We employ over 140 committed staff and cater to over 4,500 customers. PwC MSME Survey 2020 PwC Recorded Milestones Pioneer in furniture manufacturing in Nigeria Recipient of the 2010 IWEC (International Women's Entrepreneurial Challenge) Award in 2010. The unprecedented expansion of the business with the opening of the furniture flagship store in 2019. Major Setbacks The sudden dissolution of Design Options Ltd, after 25 years of business, was quite a major setback for myself and my team. We immediately set to work establishing DO.II Designs, building on our collective and extensive experience in Design Options. June 2020 39

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