TATA CONSUMER PRODUCTS Earnings Update
India Packaged Beverages
NEW
LAUNCH
TATA TEA
AGNI
105H JAGAYE HAR ROZ
Adrak
Chai
Maired be
Images are for listration purpose
-TULSI
90909
TATA CONSUMER PRODUCTS
NAYA SWAD
NAYA JOSH
Continuing the
innovation agenda,
we launched an
Adrak flavoured tea
under the Tata Tea
Agni Masterbrand,
in core markets of
the North.
+6%
FY22 Revenue
Growth
Performance commentary
.
Revenue for the quarter declined
4%, with 2% volume growth, on an
elevated base that saw 53%
revenue growth and 23% volume
growth last year.
Revenue for the year grew 6%
lapping 32% growth in FY21.
EBIT margin for India Beverages (old
segment classification) was up 400bps
YoY in FY22.3
Continue to maintain #1 position in
Ecommerce.
TATA TEA
Chakra
Gold
CARE
TATA TEA
Chakra
Gold
PREMIUM TEA
0000
ELAICHI
GOODNESS OF
FIVE
NATURAL INGREDIENTS
ADHIMADMURAH
ME
20909
TATA TEA
Chakra
Gold
ELAICHI
2000
STRONG TEA
WITH
LONG LASTING TASTE
REFRESHING FLAVOUR
REAL ELAICHI
Images at so
Chakra Gold franchise saw a second consecutive year of
Market Share gains in TN
•
Coffee Volume grew 44% YoY with
+3%
FY22 Volume
Growth1
a revenue growth of 46% during
FY22.
Other updates
Kanan Devan became the 2nd
largest brand in Karnataka (by
volume).
~100bps
Market Share gain²
•
Premium portfolio (Chakra, TT Gold,
Chakra Care, Gold care, etc.)
continues to gain market share.
TTP is strengthening its foothold in
key markets of Maharashtra and Bihar
led by effective hyperlocal campaigns
and improved distribution.
1 Tea volume growth
2 Source: Nielsen - Value share, Moving Annual Total (MAT) basis Mar 22 vs Mar'21
3 estimated on proforma basis with allocation of common costs of India business in proportion to Sales
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