ReCell Placement and Medical Procedure Overview

Sales & Marketing Building the "ReCell Experience" Targeted messaging to stakeholder: Surgeon, Clinician, Patient, Payer. Bottom up Brochures Directed Marketing ■ Presentations ■ Patient Leaflets ■ Local PR articles Media Top Down Approach Clinicians "Push Strategy" Leaflet recE SON A recELL SKIN REGENERATION Fulfilling expectations Delivering benefits Bottom up Visibility Patients "Pull Strategy" Top down Clinical evidence 21 New Studies Workshops Seminars Clinical support & update Conferences Corporate PR medical avita

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