B2B Growth Avenues

Refocus Already Paying off France ROW 1.9x LTV/SAC (H1’22) +9% YOY 0.8x LTV/SAC (H122) +82% YOY LTV = 5 year lifetime (x) full-price ARPU (x) B2C Adjusted Gross Margin SAC = (B2C Marketing + Net trial costs) / New leads 61

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