Olaplex Investor Presentation Deck
THE OLAPLEX BUSINESS MODEL IS DISRUPTIVE
AND OFFERS STRUCTURALLY ADVANTAGED MARGINS
OLAPLEX Competitive Advantages
Products that really work
Powerful innovation platform
One of a kind engaged community
Channel harmony
Focused and disciplined organization
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Robust, disruptive, multi-horizon multi-year pipeline
• Patented technology serves as a common thread
Launching into white space segments for the brand
Why Structurally Advantaged?
At the heart of it all - a unique strength
Consumers captive to regimen and results
Strong portfolio of patents in US and abroad
Leading community engagement
• Led by the Stylist - the most important voice
Cultivated over 8 years and not easily repeatable
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Value creating for all partners
• Symbiotic effect across channels
Products that consumers demand
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Obsessed with the consumer and community
Focus and prioritization in our DNA
Asset-light, agile business model generates strong cash flow
We believe our competitive advantages will sustain our top tier margins in the long-term
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