Yatsen IPO Presentation Deck

1 Our Disruptive Omni-channel DTC Model A B Comprehensive Online Channel Coverage 91.3% سے gross sales from online channels(¹) Ae-Commerce Across all major online platforms F J 48MM+ fan base Libili 唯品会 vip.com B Social e-Commerce 8 小红书 с 11 Industry Pioneering Company Channels on Weixin Foster customer engagement Promote repeat purchase Increase customer lifetime value Wanzishuo Mini Program REIR Xiaowanzi Weixin Shop Notes: 1. in the nine months anded September 30, 2020 2. Followers across the various official accounts we own and operate on the various e-commerce and social media platforms as of September 30, 2020 3. "Xiaowana is the avatar of our online beauty advisor 4.As of September 30, 2020 Weixin Official Accounts PRAES 1-on-1 or Group Chats with Xiaowanzi D YATSEN asen Offline Experience Stores Provide for an Integrated Beauty Experience 200+ experience stores in 90+ cities in China(4) SEFE Online-offline integration providing convenient and seamless experience Passionate advisors offering a personalized beauty solution Interactive in-store promotions including with KOLs Social spaces and experience bars to relax "Store-as-warehouse" facilitating rapid order fulfillment OUR STORY 12

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