Wix Investor Day Presentation Deck

Marketing remains efficient, even with higher investment 63% 53% 53% 54% 57% 56% Marketing Investment 54% Analyst & Investor Day | May 2022 53% 1st Q ROI 50% www.km 60% 56% 56% 48% 52% 13 53% 51% 45% Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 Q3'19 Q4'19 Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 50% 52% 52% 44% Note: We define ROI as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct acquisition marketing costs in the same cohort. Marketing investment includes marketing costs associated with the acquisition of users. Cohort Bookings do not include bookings from users coming from the Wix Logo Maker funnel, or bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions WIX

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