Imperial Brands Results Presentation Deck
Priority Markets: Clear Levers to Improve Performance
>25 GROWTH INITIATIVES IN OUR FIVE PRIORITY MARKETS
Focus
on priority
combustible
markets
Consumer at
the centre
of the
business
Strategic Pillars
Drive value from
our broader
market
portfolio
Transforming
Imperial
Brands
Build a
targeted
NGP business
Simplified and
efficient
operations
Performance
-based culture
and capabilities
Critical Enablers
SIX OPERATIONAL LEVERS IN OUR FIVE PRIORITY MARKETS
Cigarettes
Fine-cut
All
Combustibles
**
24 Full Year Results | 16 November 2021
IMPERIAL
BRANDS
1 Increase participation in sub-premium
2 Drive and rejuvenate local jewel brands
3 Optimise our approach to the value segment
4 Maximise the potential of fine-cut tobacco category
5 Drive performance in under-penetrated channels and regions
6 Maximise value creation through Key AccountsView entire presentation