Flutter Investor Day Presentation Deck
Targeting prevention by elevating awareness and data-led identification
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Elevated awareness key for entire industry
Sportsbet awareness strategy
Improve stakeholder engagement
Communicate consistently with customers and the
community
Collaborate with academic researchers
2021 'Take a sec before you bet' SG campaign
Rationale: Prevention is key to customer experience
irrespective of operator
Purpose: Raise awareness to drive behavioural change
Intended impact: Normalise positive behaviour
Call to action: 'Set a deposit limit, whoever you bet with'
Investment: $15m in Marketing in 2021
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Predictive models
Data-led approach allows pro-active identification
• Flutter proprietary models
• Machine learning
determined risk scores
Digital
scale
Email
Real-time alerts
Flutter sb
Pre-determined thresholds
e.g. large first deposit
Real-time response
&
SMS
Push
notification
Progressive intervention
Call
Human
impact
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