Imperial Brands Investor Day Presentation Deck
High combustible affordability across Imperial
markets supports continued pricing
4.6
3.9
Japan USA
3.9
3.5
3.3
Affordability for 20 largest countries¹
(# Packs earned per hour of work at average salary)
21 Capital Markets Day | 27 January 2021
3.0
2.8
South Germany, Russia Spain Italy
Korea
2.6
2.5
2.2
Saudi Canada France
Arabia
2.2
Turkey
2.0
Poland
1.8 | 1.8
United Brazil
Kingdom |
1.5
Imperial significant presence
(>5% volume share - 2019)
Imperial top 5 markets
IMPERIAL
BRANDS
1.4
11
Thailand Australia, Egypt Indonesia Philippines India
1.4
1.2
1.0
0.4
1. Top 20 countries in terms of Cigarettes Retail Sales Value in 2019 - excluding China
Affordability = est. hourly wage / price per 20 sticks - based on 2019 data
Source: Euromonitor, Imperial Internal EstimateView entire presentation