Banking Lifecycle

BANKING LIFECYCLE Brand value creation Customer centricity; superior service experience • HDFC BANK * Brand value of $ 33 Bn ($ 21 Bn in FY'20) Most valuable Indian bank brand* Comprehensive and need-based product offerings • 2nd most valuable Indian brand* Analytics driven risk management Digital journeys 29 HDFC Bank Presentation, May 2023 * • 61st most valuable global brand* • Brand health KPI - TOM of 23%# • Relationship NPS of 54%^ *Kantar Brandz 2022 #Source: Kantar; TOM - Top of mind awareness measured in Feb'23 Source: NPS Prism survey data; Bain analysis 2022

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