SINGER Key Growth Drivers and Financials

Financials - Focus on cost control / increasing 'share of voice' Components of total operating expenses as a % of revenue Employee benefits ■Advertising & promotion Rent and occupancy Royalty ☐ Depreciation & amortization Others 2 20.0% 18.6% 18.4% 17.7% 18.0% 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% 2015 2016 2017 5.8% 5.8% 5.4% 3.6% 5.1% 5.0% 2.9% 2.5% 2.4% 1.5% 1.1% 1.1% 0.8% 0.6% 0.6% 4.0% 3.3% 3.3% Notes: 1. For 12 months ended 31 December 2017 2. Others comprises items such as product guarantee costs, travel and vehicle costs, bad debts and other sundry expenses 15 S

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