Pet Retail Market and Valuation Outlook
127
| 40. Field Research (A)
Appendix 40
Seeking to understand consumer preferences, we conducted a field research with 336 respondents from 15 Brazilian states. Respondents were asked about the average
monthly cost per pet, and a median spending range was found to be BRL 200- BRL 300 per month. In addition, we asked respondents to choose two out of five priority
purchase factors for physical and online. In general, price and speed mattered most to the consumer in both cases. However, when we segment the results by spending
ranges, it is possible to observe a reduction in the importance of price and an increase in the importance of speed and assortment. Thus, we can observe that, with the
growth of the premium products market, logistics will be essential to win over this consumer, giving a potential advantage to larger scale players.
Online Forms
$
Customers' Priorities (Physical)
Price
Proximity
Variety
Customer Service
55
Services' Availability
35
Source: Team 7
113
13
148
180
$
+300 Answer
Customers' Priorities (Online)
Price
Deliver Time
Free shipping
Assortment
Customer Service
16
61
121
1241
15
115
15 States
Average Spending per pet
178
> BRL 500
15%
BRL 400-500
9%
BRL 300-400
11%
BRL 200-300
22%
BRL 150-200
18%
BRL 100-150
16%
BRL 100 <
9%View entire presentation