Freshpet Distribution and Sales Performance

Driving net sales towards $500+ million and beyond freshpet $1,200.0 $1,000.0 $800.0 $600.0 $400.0 $200.0 $- 2016 Freshpet Growth Potential + 5.00% 4.50% 4.00% 3.50% 3.00% 2.50% 2.00% 1.50% 1.00% 0.50% 0.00% 2017 2018 2019 2020 2021 2022 2023 2024 2025 I Media Spending ($ millions) Buying Rate Revenue ($ million) Core Dog HH Penetration 26

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