Unilever China Growth Priorities

Unilever Growth Priorities - Transform into premium segments 50% of business in premium tier. 70% growth contribution. Digitally powered innovation Digital marketing & amplification Social listening analysis Digital Speed to prototyping Market 1 day 1 week 6 months Big data analysis Product validation Idea to Market Vaseline RIB intensive care Vaseline Vaseline A **400ml Vaseline RIH intensive care intensive care WITHO www • Precision marketing to reach Influencers to engage and convert • Loyalty management to retain Vaseline Vaseline Vaseline BRODERMA NECK SERUM INCARES PRODERMA Vaseline PRO CERMAN NARRER MICHAEL SIGHTING SPF 50+ HALURONIC RED MOSTAR A 5 4 L 3 针对瓶保障 .55%精笋” 44DR + B +2x=6 * Premium tier refers to average pricing index > 120, and business contribution refers to annualized 2021. R Vaseline. PRO DEENA 三六肥肚湯驗鬧肤需 + 6 Vaseline. Vaseline EXPL BAH VaseEne bat y 21 24

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