Seed Industry Strategic Overview

K Farmer-engagement Programmes Increased visibility and mindshare о Retailer reach and connect increased о Focused training of Field Assistants for educating farmers on advanced agronomic practices knowledge and product Revenue per employee of Cotton & Field Crop Sales increased by more than 25% YoY in FY17 On-farm technology demonstration о Conduct farmer education programmes across geographies to make them aware of new and high-yielding products; also educating them about best-inclass farming techniques to increase yield and income Strengthens the confidence and trust of farmers in the Kaveri brand Have increased the number of farm demonstrations for many of our pipeline products Multi Location Trials increased Krishi melas: Participate in and sponsor agricultural fairs at state and district levels aimed at disseminating knowledge on new technologies and better farming techniques among farmers. These public gatherings are organised in collaboration with the State Department of Agriculture, SAU's and ICAR institutions. Other initiatives Provide financial assistance to farmers when needed Our team approaches farmers and provides time-critical farm assistance We have promoters who educate farmers about our products and agronomy practice to be followed in specific geographies We engage in several BTL and ATL branding initiatives for audiences targeted 21 21

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