Callaway Investment Thesis and Business Transformation Overview
WELL-POSITIONED TO UNLOCK EMBEDDED GROWTH
Callaway
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TOPGOLF
Q4 2021 same venue sales¹ +6% over 2019 levels
Clear visibility into venue pipeline into 2024
Engaging a global audience through digital games
Co-branding on Tour to drive more experienced
golfers to venues
Leverage proprietary customer data to explore new
opportunities to target consumers
Created clear competitive advantage in Venues
business and have a clear path to create the same
advantages for Toptracer Range business
Significant cash generation leading to less funding
needed from Callaway
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GOLF EQUIPMENT
Multi-year increase in consumer spending
expected with new entrants to the sport
Opportunity to increase price on 2022 new launch
products
Historically low inventory levels at retail
Opportunity to continue to gain share in all
categories, especially golf ball
R&D spend, trend towards custom fitting, U.S.
green grass account base of well over 10,000 all
favor the largest OEMs
Ability to leverage Toptracer Range and Topgolf
Venue consumers to drive incremental revenue
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APPAREL
TravisMathew expansion into key accounts and
category expansion opportunities
Jack Wolfskin reinvigorated brand strength and
direct-to-consumer growth
Continued international expansion of
Travis Mathew and Jack Wolfskin brands in non-
core markets
Jack Wolfskin positioned to continue to grow and
benefit from strong presence in DACH and China
regions
Expanded owned Callaway apparel business in
Asian markets
Introducing concept shops at Topgolf venues
TOPGOLF
TOPTRACER TOPGOLF
TOPGOLF
VENUES
MEDIA
Callaway
Jack
Wolfskin
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travis Mathew
DIVERSIFIED PORTFOLIO WITH SIGNIFICANT SCALE AND DEMONSTRATED
ABILITY TO BE FLEXIBLE AND PERFORM UNDER VARIOUS OPERATING CONDITIONS
1. Same venue sales represents sales for the comparable venue base, which is defined as the number of company-operated venues with at least 24 full fiscal months of operations.
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OGIO®
Callaway
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