Investor Presentaiton

ANNUAL REPORT 2020 Peak 456: Committed to Specialised Nutrition Education The COVID-19 pandemic disrupted the lives of our consumers, stakeholders and partners, limiting opportunities to drive awareness, education and engagement. Committed to our purpose and plan to provide quality dairy nutrition to Nigerian children between the ages of 4-6 years, FrieslandCampina WAMCO Specialised Nutrition business implemented unconventional approaches to win in the "New Normal." We executed two key strategic initiatives, leveraging the increasing importance of the pharmacy channel and mobile/digital to bring our brands and services closer to the consumer and customer. Peak 156 Peak 4-5-6 Growing Up M DHA Zabin kwarai ga yara masu basira Dach for your Peah Leveraging E-commerce to win with Consumers Peak SHOP NOW ON dees<i .com Our strategy was to drive digital presence and penetration of FrieslandCampina WAMCO assortments while driving and promoting in-store engagement via online interactions. E-commerce was also used as a platform to launch our seasonal packs and new products. Through e-commerce marketing across digital platforms, over 4million consumers were reached in 2020 (from zero in 2019), driving thousands of traffic to our E-commerce platforms. Over the period under review, our steps to ensure the brands reached all category buyers across digital platforms based on our core principle of doing business delivered over 95% reach (5% over budget) of target consumers while ensuring strong engagements. Peak 4.5.6 PROTECT YOUR KIDS FROM COVID-19 Wash their hands regularly with soap. Teach them to cover their mouth with the croon of their elbows while coughing and sneezing. Keep them far from anyone who has cold or flu-lite symptoms. Take them to a doctor if they have flu-like symptoms. Feed your child immune-boosting foods like veggies and Peak 456 Milh Reach for your Peah "Digital was productively deployed in engaging with relevant stakeholders to communicate the unique nutritional support of Specialized Nutrition for growing up." Multi-Channel Engagements and Reach Expansion The medical fieldforce halted physical interactions with healthcare professionals due to safety concerns- however, digital was productively deployed in engaging with relevant stakeholders to communicate the unique nutritional support of FrieslandCampina's Specialized Nutrition brands and expanded reach to over 2,500 community health workers in Northern Nigeria. In 2020, pharmacies and patent medicine stores grew in relevance as need for immune-boosting supplementation accelerated visit frequency of mums to the channel- over 7,000 community pharmacists were engaged with 65% outlet penetration and an index 103% engagement effectiveness vs plan. This initiative was a critical lever of the category and portfolio education ambitions of the business to reach new mums. Peak 456: Leveraging Digital to Reach Mums and Customers Peak 456 Growing Up Milk caters to specific nutritional needs of children between the ages of 4-6 years to ensure they grow up healthy, strong and smart. In 2020, with the increased need and heightened awareness of the role of age appropriate nutrition for children, Peak 456 Growing Up Milk distributed over 120,000 sachets to children. This was supported by education of the public on the importance of growing up milk with DHA (Docosahexaenoic acid) for children 4-6 years old via the revamped "Smart Mums Raise Smart Kids." The campaign was executed across consumer and retail channels to ensure mothers were not only equipped with the right nutritional information but also had access to age-appropriate milk to support their children's healthy growth and development. Overall, this resulted in positive growth of the brand, which indexed 178% versus 2019. Peak Peak 4-5-8 Unleash Their Brain Potential With DHA Reach for your Peak Peak FrieslandCampina WAMCO has strongly embraced Digital. This is currently driving positive impact in the organization, its culture and business operations through smart integration of digital technologies, processes and competencies across all levels and functions in a staged and strategic way. Each department and function delivered at least one digital transformation initiative or project and optimized existing processes to further the business ambition and fully leverage digital to power its growth into the future. Digital has so far been leveraged to create value for consumers, customers and employees; the business will continue to rapidly adapt to changing circumstances within the operational landscape. A case in point in 2020 is the Digital transformation agenda and priority to win in E-Commerce by adopting a dual approach of Pure Play and Bricks and Clicks to serve the 24/7 online shopper on every platform through a collaborative partnership with e-retailers. Stay home and shop All our Products are available at deeski .com GET OUR RAMADAN GIFT PACK! Reach for your Peah "We leveraged digital to create value for consumers, customers and employees; the business will continue to rapidly adapt to changing circumstances within the operational landscape." N2,500 F 09:38 Monday deesci Reach for your Peah SHOP NOW Give a Nourishing gift this Ramadan Ramadan Kareem L SPECIAL 120 FrieslandCampina WAMCO Nigeria PLC FrieslandCampina WAMCO Nigeria PLC 121

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