Investor Presentaiton
Case Study #3 - New Product & Service Development
Customer (Industry) Need:
The industry was oversupplied with tri-level autoracks vs. bi-level autoracks as consumer preference
changed from smaller, fuel-efficient automobiles to larger, cross-over and sports-utility vehicles.
Products & Services Offered:
Maintenance Services
Leasing Services
Platform Solution:
•
Investment Services
New product development
Through data analytics, Trinity recognized the shift and developed the Autorack Service Center to
convert tri-level racks to bi-level, keeping current flat cars employed. In the process, also created
new products for recertifications which extend the value and useful life of existing racks. The new
Hourglass TM auto rack was also designed to offer more room inside the rack to reduce damage to
wider SUVs and trucks in the transportation process.
TRINITY INDUSTRIES
EXCESS HEIGHT CAR
ETTX
702680
Value to Trinity
$5M
DELIVERING GOODS for THE GOOD of ALL
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