Investor Presentaiton

Evaluation of Farmers Market Promotion Project Hello my name is INSERT and I am doing this survey on behalf of West Virginia University Extension Service's Family Nutrition Program. We would like to find out what you know about a marketing project that was done in your community. Your participation in this research is completely voluntary. It will only take about 10 minutes and all the information will be completely anonymous. As a token of our appreciation for your participation, you will get a small kitchen item. Question Would you like to participate in the survey? 1. Do you currently shop at the farmers market? Yes No Answer Over 18 Under 18 a. If Yes, how long? b. If Yes, where? c. If No, why? 2. In the past year, have you seen a billboard in your area that was advertising farmers markets? a. If Yes, what does the billboard say? b. If Yes, do you remember where you saw the billboard? c. If Yes, approximately how many times did you see it? Yes No less than 6mth less than 1 year 1-3 years more than 3 Yes No If Yes, Location: Daily Weekly Monthly Other amount: d. If Yes, in your opinion, how likely would it be for someone to visit a farmers market after seeing the billboard? Very likely Likely Not Likely 3. In the past year, have you seen a TV commercial in your area showing people shopping at a farmers market? Yes No a. If Yes, what did the commercial say? c. Approximately how many times did you see it? Other Daily Weekly Monthly amount: d. If Yes, In your opinion, How likely would it be for someone to visit a farmers market after seeing the TV ad? Very likely Likely Not Likely 4. In the past year, have you heard information farmers market on the radio? a. If Yes, what was mentioned in the ad? Yes No EXTENSIONSERVICE SNAP Ed Health Educators collected 1,372 in- person intercept surveys at grocery and dollar stores, DHHR/WIC offices, Parents as Teachers events, libraries, senior centers, and WVU Extension offices across the state. Survey data was used to determine how often SNAP recipients chose to shop at farmers markets and the impact that farmers markets advertisements (billboards, television, radio, internet, and social media) had on the respondents.

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