Investor Presentaiton
35%
50%
Past 4-week HH penetration growth rate is returning to
pre-pandemic levels
Freshpet 4-Week Buying HH's
Growth vs. YA
45%
Pre-COVID growth rate = ~25%
40%
30%
25%
20%
15%
10%
5%
0%
4 W/E 01/26/19
4 W/E 02/23/19
4 W/E 03/23/19
4 W/E 04/20/19
4 W/E 05/18/19
4 W/E 06/15/19
4 W/E 07/13/19
4 W/E 08/10/19
Source: Nielsen HH Panel for the period ending 11/6/21
4 W/E 09/07/19
4 W/E 10/05/19
4 W/E 11/02/19
4 W/E 11/30/19
COVID growth rate = ~30%
Out-of-stocks = Declining growth rate
Improving in-
stocks
4 W/E 12/28/19
4 W/E 01/25/20
4 W/E 02/22/20
4 W/E 03/21/20
4 W/E 04/18/20.
4 W/E 05/16/20
Growth vs. YA
4 W/E 06/13/20
4 W/E 07/11/20
4 W/E 08/08/20
4 W/E 09/05/20
4 W/E 10/03/20
• Poly. (Growth vs. YA)
4 W/E 10/31/20
4 W/E 11/28/20
4 W/E 12/26/20
4 W/E 01/23/21
4 W/E 02/20/21
4 W/E 03/20/21
4 W/E 04/24/21
4 W/E 05/22/21
4 W/E 06/19/21
4 W/E 07/17/21
4 W/E 08/14/21
4 W/E 09/11/21
4 W/E 10/09/21
4 W/E 11/06/21
+22% vs YA
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